When editing your own website, pay attention to SEO

1. Understand how SEO works

S E O Key on Computer KeyboardSomewhere between 80% and 95% of getting your site to the number one spot in Google relies on the content found within your website.  This variable depends on how much serious competition you have for that top spot.  When you have a small amount of competition in your industry and/or geography, getting to the top is much easier.  There are some tips and rules to follow when you create your website content that will help you get into Google’s index properly and rise to the top.

In every web page throughout your site, there are numerous opportunities to tell Google what that page is all about.  When you use the key words that users are truly searching for in your page, your page will be listed in the results pages.  Each area of the page has a degree of potency.  When Google see’s your keywords in the page’s title and its name, it ranks better than if those words were found in a paragraph of text.  But before you write your content you need to know which words  your prospective customers, clients or patients are really using to find you.

2.  Discover your site’s keywords before you edit your content

This can be a little tricky for some businesses because it’s hard to know what people really are using to find your business, product or service.  DO NOT RELY on your opinions about this, RELY ON FACTS instead.  Here’s how.  Google has a free tool that allows you to research which words get more searches, it’s called Google Keyword Tool.  You can get it by going here.

With this tool, you can quickly discover the words that people use to find you.  On this page you type in one word or phrase per line that you think people will use.  Then, you submit them for the results.  On the results columns, you’ll see one labeled Local Monthly Searches, click that label to sort the list.  This shows you nationwide how many people used your words.  Find all of the words and phrases that apply to your business and use them in your content.  It’s a good idea to paste the list up above your desk or somewhere handy so you can remember to use them in your content.

3. Use the keywords in your content

Here are most of the places you where you can add your keywords to your content — IN ORDER OF POTENCY:

  1. Page Title: This is usually found on the page’s SEO Settings.  Each page should have one.  The first words in the phrase are more potent than the last words.
  2. Name of the page:  When you give your page a name it uses the Heading 1 (H1) tag to display it usually.  The H1 Tag is only used once on a page but it the most potent, so get your key words into it somehow.
  3. Other Headings: Next are the other heading tags, H2 through H6.
  4. Bold, Italic and other Large Fonts
  5. Your internal links (links that go to other pages in your website): Don’t just use “Click Here” when you could instead use “More about our Auto Repair Shop”
  6. Regular paragraph text
  7. The file name, slug or permalink to your page
  8. The file name of your images used on the page
  9. The title and alternate text used for your images on the page

There are many other places but these are the main ones that you need to pay attention to in your site.

4. Remember if you don’t have the words in your site Google does not list your site for them

In other words, if you want to be found for Screen Door Repairs, you better have those in your site in a pretty obvious way.  It is usually not enough to just mention it once, the words should be used frequently through your site.  So give plenty of thought about the words that your visitors might use, verify them using Google’s Keyword Tool, then use them – a lot.  But, don’t over use them so it looks silly.  The pages need to look natural and written for your visitors primarily, not the search engines.