Having good people pictures on your website can greatly improve the conversion ratio and lead to higher returns. Here are a few of my tips for taking photographs of you staff for your website.
My general rules are:
- Make sure the subject has a warm, welcoming and friendly smile.
- Take lots of shots, so you have some good ones to choose.
- If the photo is going to have the subject cut out from its background and placed on another background, try to shoot the subject with a simplified or plain background. This makes the process of cutting them out better.
- If you’re going to shoot outside, shoot in the shade and turn on your flash to provide remove the facial shadows and some wrinkles.