What is SEO, Search Engine Optimization?

With search engines, there are two places that your company can appear in the results window. The first is the Pay-Per-Click areas. In Google, these are the areas in yellow at the top, or on the right side. Many consumers don't click on these links because they are often ineffective.

The other place that your site can appear is in the natural, or organic results area. This is the long list that usually appears on the left that is not colored in yellow.

SEO is a practice that optimizes your website so that search engines will place it at or near the top in organic results when people search for your keywords. Keywords are the words that people will most likely use when trying to find something.

SEO involves research to uncover which words prospective customers will use to find your type of business, product, or service. As a website designer, it is our job to position those keywords inside the website at strategic places.

This process gives the search engines a bona fide understanding of what your website is all about. Today, we can't trick the search engines. They look at over 200 different items in a website to evaluate it's keyword content. Altra Marketing is skilled at integrating those keywords into the right places to help the search engines place your site at or near the top.

SEO is not the only solution to get your site to the top of search engines.

Call today for a no charge, consultation to see how your company can
benefit with an Altra Website.  805-760-6200